A Screaming Beast

Agency: Louder
Client: Mercedes-Benz Russia AO
Venue: Moscow Raceway
Unbelievable experience on DTM Moscow Raceway!
The car was kept in the cage, behind metal rods. When visitors touched the rod they heard a sound of car engine mixed with a scream of a beast.Every rod was attached to Playtronica's device, hidden under the floor. Behind the stage, we kept 2kW KRK sound system.
The installation stayed for 3 days and was nominated for the best interactive experience on the show.